Users will soon have a updated setting that enables them to reduce the amount of AI-made media appearing in their streams. This move comes as the company announced that it now features in excess of 1 bn AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a global rollout. This development coincides with a surge in content created by AI, spurred by emerging content generation software.
AI Content on Other Platforms
It has been noted that nearly 10% of the most rapidly expanding channels on another major platform primarily display content made by AI. A considerable share of this output is deemed “AI slop”, a term for poor-quality, bulk-generated content that is often nonsensical or bizarre.
Our research shows that many people enjoy content produced via AI tools, ranging from computer-generated images to informative clips, and we want to give people the ability to adjust the amount of that, depending on their own preferences,” commented a platform representative.
Volume and Proportions
The platform shared that there are now 1.3bn videos on its network labeled as AI-generated. In total, over 100 million pieces of content are uploaded to the service daily, making AI-generated material a relatively small part of its complete catalog.
User Control Features
Users will be able to reduce or increase the level of AI content they view by using the content preference option in the platform and choosing AI-made media. Other topics that can already be controlled under the filter cover current affairs, fashion, beauty, and movement.
AI Disclosure Rules
TikTok’s guidelines oblige users to label lifelike artificially created content, and it prohibits malicious deepfakes of well-known individuals or emergencies. Any authentic-looking AI video that is not labeled can be removed under its community policies.
Additionally, the app will now add an artificially created tag to content made using its proprietary AI systems, or flagged by an collaborative effort for recognizing content made by AI. This measure is aimed to deter users from trying to evade the tagging system.
Responsible AI Funding
TikTok is also establishing a $2m AI literacy fund for experts and institutions to develop learning resources about responsible artificial intelligence. This project will support charitable organizations specializing in educating computer science.
Moderation Strategy
The video-sharing app has defended its moderation strategy, during debate over intentions to make redundant hundreds of safety staff in the United Kingdom. It is expected to eliminate 439 jobs in its content moderation team in London, with trade unions and internet security professionals raising concerns that people are being substituted by automated systems.
A senior executive stated that staff-based oversight would continue to be important, but AI can safeguard staff by eliminating the most harmful content ahead of it is viewed by staff. The platform stated a 76% decrease in explicit and harmful content seen by safety staff over the previous year due to reliance on its automated systems.
“We think that it’s essential to combine humans and technology to ensure user safety,” the official commented. “We’ll have people as part of that process, but we further consider it’s extremely critical to limit contact with dangerous material as swiftly, which is where a significant AI assistance is proving valuable process content quickly.”
